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adicolor Lookbook

Tools: Sketch, Invision

We tapped into 70s fashion and revived cult-classic style to tell the visual story of adidas’ culture-transcending adicolor apparel. This unique lookbook delivers a fresh way for trend-chasing 16-24 year olds to shop and interact with adidas’ largest apparel investment to date. 

Easy browsing combines with colorful photography to give the target an intuitive shopping experience and subsequently drive conversation about the collection.

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