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Diono Web Design

Tools: Sketch, Principle App

The Challenge: Diono, the Seattle-based company specializes in safe and innovative juvenile products (car seats, boosters, etc.). They wanted a fresh new website to improve UX and boost online sales from their site.


Solution: We redesigned the whole website to drive Diono’s eCommerce sales. We updated look, refreshed the copy and streamlined the user experience. Our developers built a complex and cutting edge site. The new website is AA compliant which speaks to how the content is accessible. It also works with multiple countries and languages.


  • A 91% increase in checkout conversion rate (relative to 2016 performance)

  • An 11% decline in bounce rate

  • A 105% increase in average net sales per month

  • Our website designs became the framework for Diono’s international websites

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