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A bit about me:

I’m a UX/UI Designer with 12+ years of experience transforming complex problems into simple, intuitive solutions that users love.

Originally from Thailand, I bring a global perspective and a curious mindset to every project. I enjoy tackling messy problems and transforming them into products people actually love using.

 

Visual design is my strongest suit (and my favorite part). I believe great products shouldn’t just work—they should feel effortless. Strong UX builds the foundation, while thoughtful UI brings everything to life.

 

I believe communication is key. I listen closely, ask the right questions, and make collaboration smoother and more effective.

 

I’m always learning—because every day is a chance to grow.

 

Outside of work, I share my life with a very opinionated corgi named Einstein, who reminds me to stay curious (and take breaks).

BRANDING

ART DIRECTION

USER RESEARCH

UX/UI DESIGN

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Hire my human. I would if I had thumbs🐾

Work Experience

2021

2019

Senior UX/UI Designer

Launch by NTT DATA
  • Lead end-to-end UX/UI design from discovery through high-fidelity designs and developer handoff.

  • Partner with product managers, engineers, business stakeholders, and clients to define strategy, translate business goals into user-centered solutions, and present design recommendations.

  • Plan and conduct user research, journey mapping, usability testing, and synthesize insights into actionable product improvements.

  • Create user flows, information architecture, wireframes, interactive prototypes, and polished visual designs that balance user needs, accessibility, and technical feasibility.

  • Leverage AI throughout the design process to accelerate ideation, research synthesis, wireframing, content generation, UI exploration, design documentation, and developer handoff—including generating specifications and code-ready assets to streamline implementation.

  • Build scalable design systems, reusable components, and interaction patterns that improve consistency and speed across products.

  • Facilitate design workshops, mentor designers, and promote UX best practices across cross-functional teams.

  • Work closely with engineering teams to ensure design quality during implementation through iterative reviews and rapid feedback.

2019

2021

Senior UI Designer

Deloitte Digital
  • Designed enterprise web, mobile, and responsive applications for Fortune 500 clients across healthcare, finance, and digital transformation initiatives.

  • Collaborated with UX researchers, product managers, developers, and stakeholders throughout the product lifecycle.

  • Produced user flows, wireframes, high-fidelity UI, interactive prototypes, and developer-ready design specifications.

  • Ensured accessibility, usability, and responsive design best practices across multiple platforms.

  • Facilitated design reviews, client presentations, and cross-functional workshops to align business and user needs.

  • Worked closely with development teams to ensure high-quality implementation.

2018

2019

UI Designer

Ideas By Nature
  • Designed responsive web and mobile experiences for startups and emerging technology companies.

  • Created intuitive user interfaces, wireframes, and interactive prototypes for complex digital products.

  • Contributed to blockchain-based platforms by simplifying complex workflows into user-friendly experiences.

  • Developed branding, illustrations, iconography, and motion graphics to support product experiences.

  • Collaborated with cross-functional teams in an agile development environment.

2015

2018

Senior Digital Designer

Voltage Advertising
  • Led UX/UI design projects from discovery through final implementation for web and mobile products.

  • Conducted user research, created wireframes, interactive prototypes, and high-fidelity user interfaces.

  • Designed responsive websites, landing pages, and digital marketing experiences.

  • Developed brand identities, logos, HTML5 advertising campaigns, and motion graphics.

  • Mentored junior designers while collaborating with developers to deliver high-quality digital products.

2013

2015

Senior Designer

Fig Advertising + Marketing
  • Designed responsive websites, marketing campaigns, and digital experiences for a wide range of clients.

  • Developed brand identities, logos, print collateral, brochures, and advertising materials.

  • Created animations, digital assets, and marketing graphics across web and print channels.

  • Collaborated with clients to understand business goals and deliver creative solutions.

  • Supported projects from concept development through production.

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