Detroit Lions Fan Experience Workshop
Using AI and visual storytelling to transform a client workshop into an unforgettable experience.
The Detroit Lions Fan Experience Workshop was created to help NTT facilitate a collaborative design thinking session with a prospective client. Rather than relying on traditional presentation materials, the goal was to create an immersive environment that encouraged creativity, sparked conversation, and helped participants think like fan experience designers.
I designed large-format graphics, fan personas, and workshop materials that turned a standard meeting room into an engaging, team-based experience. The workshop centered around four fan personas and guided participants through mapping fan journeys, identifying pain points, and generating new ideas for improving the game-day experience.
My Role
Creating the visual identity for the workshop experience.
I was responsible for designing the creative assets that brought the workshop to life.
My contributions included:
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AI-assisted concept exploration
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Large-format banner design
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Custom fan persona boards
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Workshop graphics and supporting visuals
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Photoshop compositing and visual effects
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Print-ready production assets
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Using AI alongside Photoshop allowed me to rapidly explore concepts, create high-impact visuals, and deliver presentation-ready assets within a tight timeline.
The Challenge
Creating excitement before the workshop even began.
The workshop’s success depended on more than great facilitation—it needed an environment that immediately energized participants and reinforced the Detroit Lions brand.
The challenge was designing visuals that felt bold, immersive, and exciting while supporting workshop activities instead of distracting from them.
The Approach
Designing for emotion, not just decoration.
I combined AI-generated concepts with Photoshop to create dynamic sports graphics inspired by the energy of NFL game day.
The visuals were designed to:
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Capture attention as soon as participants entered the room.
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Reinforce the Detroit Lions brand and fan culture.
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Help participants connect with the fan personas.
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Create an atmosphere that encouraged creativity and collaboration.
The Outcome
The workshop visuals exceeded expectations and became one of the highlights of the event.
The banners helped create an energetic environment that impressed both the client and NTT leadership. One client even asked to take a banner home, while internal leaders requested the remaining banners after the workshop.
Most importantly, the workshop helped NTT establish its first outsourcing relationship with the client, opening the door for future work.
“The workshop went REALLY well!! All of the banners turned out exactly as you represented and helped create a fun environment for the potential client… Overall, the internal NTT leadership team was really thrilled with the environment we created as well as the workshop itself.”
- Pam Nyberg, Head of Service Design & Strategy
Reflection
This project reinforced that design isn’t limited to digital products.
Sometimes the right visuals can change the energy of a room, encourage collaboration, and help people connect with ideas in ways that slides alone cannot. By combining AI with traditional design tools, I was able to quickly create immersive workshop materials that supported both the client experience and NTT’s business goals.
