M Health Fairview
Reimagining the virtual care experience to make healthcare more accessible, transparent, and convenient.
M Health Fairview partnered with our team to explore the future of digital healthcare beyond traditional in-person visits.
This concept focused on helping patients quickly find the right provider, understand the cost of care upfront, and easily schedule either virtual or in-person appointments based on their needs.
Rather than redesigning existing screens, we explored how a more connected and patient-centered experience could reduce friction throughout the care journey.
My Role
I contributed to the future-state vision by combining research insights with product strategy to shape new digital healthcare experiences.
My responsibilities included:
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Competitive analysis and market research
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Future-state product strategy
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User experience concepts
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Mobile UI design
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Interactive prototypes
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Cross-functional design collaboration
The Opportunity
How might we make healthcare easier to access while giving patients greater confidence in their care decisions?
Many patients struggled to:
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Know whether they needed a virtual or in-person visit
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Find the right provider based on their needs
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Understand the cost of care before booking
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Navigate fragmented scheduling experiences
The Concept
Instead of treating scheduling, provider search, and virtual care as separate experiences, we designed a connected journey centered around patient needs.
The concept introduced:
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Smarter provider matching based on symptoms, specialty, availability, and patient preferences.
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Price transparency to help patients understand expected costs before scheduling.
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Virtual-first care that makes telehealth a seamless option for appropriate visits.
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Simplified appointment booking with a guided, step-by-step experience.
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A unified patient dashboard for appointments, care teams, prescriptions, and test results.
The Impact
Although this was a concept exploration, it demonstrated how thoughtful UX and product strategy could support M Health Fairview’s vision for the future of digital healthcare.
The work helped:
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Illustrate opportunities to expand virtual care services.
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Simplify complex healthcare journeys into intuitive digital experiences.
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Promote greater transparency around provider selection and pricing.
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Create a patient-first vision that could inform future product direction.
